Direct Marketing

Would you like to reach out to all South Asian households earning more than $100K and living in major cities across the US or Canada? Would you like to communicate with South Asians living in New York, New Jersey, California, Chicago and Texas? All those who have transacted online before? Women from affluent households living on the East coast? With Forsythe Direct Mail Solutions you can do that and a whole lot more.

• Vast reach
• Superb targeting
• Multiple target criteria
• Professional execution at ultra-low prices

Options

• Postcards
• Postal mailers
• Telemarketing
• Marketing surveys

The Database
Our Database consists of close to 120,000 South Asian households, segmented by:

• City
• Education level
• Income level
• Home ownership/value
• Sub-ethnicity (Punjabi, Tamilian, etc.)
• Online transaction experience
• Gender

Sources

• US Census, City and County courthouse records
• 25 White Pages; 45 Yellow Pages
• Forsythe's own user base
• Leading South Asian publications
• A comprehensive 12 month effort, updated as of September 2007

Deliverables
Forsythe can manage the entire process of mailing marketing material for advertisers to the selected households at costs that in cases can only be a little higher than the cost of first class postage.

Time to completion

• Shipped out within 3 days of receiving the material ready for labeling and sending out
• Analysis report submitted within 3 days after shipping out

Confirmation report
Confirmation report sent by Forsythe containing breakdown by zip code of recipients.